- High flying This campaign featured two hands forming a flying eagle shadowgraph, signifying the perfect partnership between HSBC and its SME customers. We invited the target audiences to stretch their wings and become "High-flying businesses" with us.
- Transfer marketing In this, we communicated the message that customers could enjoy a cash rebate for their ORTT transactions. Our solution was to create a global skyline with pulling device to reveal the $200 rebate offer - promoting a more cost-effective way to conduct money transfers around the world.
- Turning cargo into cash In this promotion for HSBC Trade Services, when customers make trade transactions they instantly earn supermarket cash coupons. The creative execution featured a cargo box that opened up to reveal the no-nonsense coupon offer. Sometimes thinking inside the box is very effective.
- At your fingertips We mailed out a pop-up mini-banking counter to convey the convenience of "banking on-the-go with HSBC’s internet banking services". The mailing included a mouse-shaped computer screen duster - a further hook on the ‘fingertip’ concept.
- At your fingertips
- At your fingertips
