- Bullish attitudes In this re-branding campaign for Merrill Lynch Investment Managers in 2002, we used the iconic Wall Street bull to highlight the distinctive strengths of MLIM: power, precision and flexibility. That’s a bullish message.
- Flying high Our ‘Jets’ concept conveyed the idea of soaring ahead with powerful performance, reflecting MLIM’s market leadership – flying high with dynamic force.
- Perfect balance Our 'Hang Glider' concept was designed to communicate the idea of high performance potential – with perfect balance.
- In the fast lane We're now in our eighth year of partnership with Merrill Lynch Investment Managers, and our ‘Road’ concept was created to keep sales on the road to success.
