- Reaching the top, BRIC by BRIC One of the hottest investment topics in 2007, the BRIC (Brazil, Russia, India, China) Fund featured the four largest Emerging Market economies. The execution showed the distinctive rooflines of the four related BRIC countries, signifying "top returns" from the HSBC BRIC Freestyle Fund.
- The glittering prize The creative execution featured landmarks of 5 emerging markets (Eastern Europe, Asia, Middle East, Africa, Latin America) on a diamond – inviting investors to capture the glittering performance of emerging markets.
- Rich harvest Featuring cherries as the visual, the ads suggested clients could enjoy 'juicy investment returns', picking the best shares from around the world – and enjoying the harvest. Delicious.
- Spotting investments worldwide In this execution, we concentrated on the global skyline and selected sectors as reflected in the lens of a pair of a binoculars. The message was "Spotting investment ideas around the world, and bringing opportunities closer" – spot on for the market.
- Mercury rising HSBC Payments and Cash Management is an industry leader in Asian markets. They looked to us for visual concepts that would reinforce this iconic status and set them apart in class and style. The result was symbolic of their success.
- Mercury rising
- Mercury rising
- Mercury rising
- Mercury rising
- Mercury rising
- On top of the world HSBC Trade Services were outright winners of a prestigious award for their range of products for the international trading industry. To promote this, our solution was to build a winners' podium out of containers on the dockside - another top performance.
