- Industrial strength We produced a series of credit card launch ads for China Industrial Bank. The first ad ran pre-launch. The core image is a question mark constructed from many pieces of consumer demands, reflecting how people are looking for a card with all the benefits. The second ad came after the launch, with all the pieces combining to become the card – and the answer.
- Industrial strength
- That special feline We helped CIB use Garfield the cat to remind customers to activate their new CIB credit cards. And, in doing so, they could take a real Garfield home as a gift!
- Proverbial stars These are two of our brand building ads we've developed for CIB's new corporate banking brand, "Wise fortune star". Based on well-known Chinese proverbs about wisdom, the creative execution demonstrates that "Wise fortune star" can provide customers with professional and smart banking solutions.
- Proverbial stars
