Healthy discomfort
If there’s one thing you need to know about us it’s that we don’t like people to get too comfortable - simply because comfort is the feeling that inspires average. It’s what makes you think that good is acceptable and great isn’t even a consideration. We like to engender what we call a “healthy discomfort”, where you’re neither comfortable nor distressed, never relaxed but never panicked. We avow that healthy discomfort exterminates complacency and inoculates against mediocrity. Mediocre just doesn’t cut the mustard.