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Pete Martin
Creative Director
Scottish with Irish roots, Pete was the fourth kid in a family of six. Which perhaps explains (a) the care he takes with clients' budgets (b) his gift for communication and (c) his work's proven ability to cut through any amount of 'noise' to get attention.
Pete was the founding director of SMARTS one of the UK's first 'integrated agencies' and was also creative director of The Gate in New York. Under his creative direction, the agency in Edinburgh has picked up 24 'effies' and over 35 creative awards across all communications disciplines. He is also an accomplished commercials director and filmmaker. In fact, his talent and commitment to creative quality would be quite annoying if he weren't such a decent, down-to-earth bloke.
