Aviva appoints The Gate to roster
Alex Brownsell Marketing 19-May-08, 14:45 - Brand Republic
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate will to handle above-the-line and digital marketing in both the B2B and B2C sectors.
Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition.
The appointment of The Gate to the Norwich Union Life and Collective Insurance brands comes only six weeks after completing a review its £4m digital roster.
http://www.brandrepublic.com/News/810166/Aviva-appoints-Gate-roster/