The Gate wins Change4Life charity brief
The Gate has won a brief to work on the DoH’s Change4Life campaign.
The agency was appointed by the British Heart Foundation, Cancer Research UK and Diabetes UK to work on a jointly branded press campaign supporting the nationwide Change4Life anti-obesity push.
The win was a result of a four-way competitive pitch between M&C Saatchi, Ogilvy Group, Grey and The Gate.
The campaign will raise awareness of the link between lifestyle and diet and heart disease, cancer and Type 2 diabetes. The campaign will also communicate to parents that even if their children look healthy today, eating a healthy diet and being more active can help reduce the risk of their children developing any of these conditions in the future.
Phillip Hawkins, managing director at The Gate, said: "Change4Life is one of the most important public health campaigns running today, and the work of the British Heart Foundation, Cancer Research UK and Diabetes UK has already been instrumental in tackling the obesity crisis. By working together, they will be able to gather new insights and further work towards effecting powerful and important changes in behaviour among those most at risk."