The Gate wins Best Direct Marketing at Money Marketing Awards 2009
The Lincoln Far East Trust is ideal for those looking for a low volatility Far East fund to add to their portfolio. In a sector normally associated with high gain, high risk investments, Lincoln’s Trust allows investors to capitalise on the potential of the Far East with the aim to provide steady returns over a longer time period.
The brief was to create an impactful DM piece for a very select group of top-end institutional intermediaries that would act as a conversation opener for the follow up sales team call. Our creative proposition was ‘The Far East, tamed.’ and the outcome our unique dragon fruit DM piece.
The large, shoe-box sized pack shows a dragon on the lid with the headline ‘Get a taste of a less volatile Far East investment’. The hole in the lid reveals a strange, sort of skin - is this dragon alive?! On opening the box you find a very exotic dragon fruit and a leaflet with the headline ‘How to enjoy the fruits of the Far East’. The leaflet introduces the origins of the dragon fruit and gives an overview of the Trust.
For more information, please contact Paula McKee paula.mckee@thegateworldwide.com or 020 7423 4556