The Gate opens a new Fundraising Direct Marketing Unit
In response to increasing demand from clients The Gate has opened a new Direct Marketing Unit specifically to handle Charity business. Charity clients at the Agency include The Royal British Legion (the Poppy Appeal), Diabetes UK, Crisis and Scope.
The unit will be based in the Gate’s London offices at St Katharine Docks, working alongside their existing 24-hour Studio and Media Departments.
The Gate feel that in the current climate of increasing costs and declining response rates meeting fundraising objectives is becoming more and more challenging. For a long time charities have used a very small number of specialist direct response agencies. Historically, they have been very effective at generating response; but relying on the same techniques to a limited prospect pool has taken its toll. Prospects aren’t engaging with brands and donors are falling off – in short charities are spending more, for less. And this vicious cycle of declining ROI is set to continue – and hence the reason the agency has taken the step of creating this unit.
Jeremy Prescot, Charities Director: "Demand for DM has gone up right across all our Charity clients. It made sense to open a unit aimed specifically at the fundraising sector to provide the skills needed, on time on brief and on budget"
Richard Hayter, Executive Creative Director: "We are really proud of the brand engagement work we are doing for our clients in this sector – and we are getting increasingly busy. The expectations of direct mail campaigns just keep getting bigger and bigger. It made real sense to set up a group dedicated to doing great work and meeting those expectations"
Contact: Mark Robinson
Mark.robinson@thegateworldwide.com