Incisive Media - Insight and information when you need it most
Since the launch of Investment Week in 1995, Incisive Media has become one of the leading business publishing groups in the UK.
As the recession deepened in Q1 2009, Incisive wanted to show its financial adviser readership that it empathised with the serious business issues that they were facing. Our brief was to develop an advertising campaign that confirmed Incisive Media’s status as the leading UK publisher of B2B financial titles and highlighted the importance of being armed with the most up-to-date, relevant information.
‘Underneath it all’ is a quirky, fresh, humorous campaign with a serious underlying message. The advertising ran in Incisive Media's range of financial titles, both in print and online.
- Elemental Truth:
- It is Incisive Media’s financial titles insight and analysis that really makes them vital to their readers’ businesses
- Insight:
- Advisers need as much help as possible in order to help see their clients (and their business) through these tough times. They are regularly bombarded with a mountain of information and need to be able to separate the wheat from the chaff
- Brand idea:
- Underneath it all you need the facts