RCM – generating an information advantage
RCM came to The Gate because the company lacked a cohesive corporate culture. They wanted help to define who they were, and to communicate that internally so they could unite behind core values.
Our Brand Illumination process involved a period of in-depth research that took us across the world to visit their offices to speak directly with key employees. This level of immersion gave us the necessary level of understanding of how the different offices operate and relate to each other. This enabled us to develop a brand identity and strategy that the whole company could embrace.
The positioning ‘RCM informed’ was born out of the way the company operates, and their points of pride. The offices make up a global network, constantly communicating, sharing insights that are picked up by their staff.
The new brand has united the company, giving employees and clients a clear focus of who they are, how they operate, and what their aims and ambitions are.
- Elemental Truth:
- RCM is made up of a global network of offices that share insights
- Insight:
- Investors are always seeking an information advantage
- Brand idea:
- RCM informed