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Blog

In praise of a good editor 05.16.2012
Let’s be honest. No one likes being told their ideas aren’t good enough. No one likes being sent... continued
M2W Conference 05.03.2012
Last week, I spoke at the 8th annual Marketing to Women (M2W) conference in Chicago (www.m2w.biz)... continued
Eat Local. Buy Local. Be Local. What’s A National Brand To Do? 04.11.2012
We all know local is in – giving consumers more choices of products, labels and ways to shop.   But... continued
Myths of Luxury Marketing 04.04.2012
Admit it – we’ve all done it. You see a person wearing their Gucci or driving their Benz and think... continued
Keep calm and carry on. 03.14.2012
During World War II, those words were printed on posters and displayed throughout Great Britain.... continued
How to Thrive if You Are Not a Category Leader 02.29.2012
So you are not the category leader. In fact, you’re not even in the top five. Now what? Get over... continued
Store Perimeter Envy 02.15.2012
Do you have grocery store perimeter envy? Are you envious of those blessed brands that reside on... continued
Observations of a Channel Planner – In Transit 02.09.2012
Our agency places a lot of advertising for our clients in major newspapers such as the Wall Street... continued
The sacred cows of Super Bowl advertising. 01.30.2012
Once upon a time, the advertising stars had to align to produce a Super Bowl commercial. Now... continued
A Marketer's New Year's Resolution. 01.12.2012
As we start our New Year’s resolutions, one that we need to follow as marketers is to help... continued
Ulysses le conquerant 01.11.2012
The Gate hires Ulysses S. Grant to fill a position as Director, Agency Entertainment.Ulysses comes... continued