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Eric van den Heuvel
DIRECTOR CHANNEL PLANNING
Eric’s passion for all things media began when he accurately predicted the rise of the iPod, blogs, product placement and cell phone advertising to his fellow kindergarteners.
For over 10 years, he’s gotten the kind of measurable results that have wowed big-ticket advertisers like American Express, Godiva and Putnam Investors.
He joined The Gate Worldwide from Margeotes/Fertitta + Partners, where he started one of the first full-service interactive media groups in the advertising business. Among his more visible successes was the launch of About.com, which closely integrated Internet impressions with traditional media—a novel program prior to 1998.
Eric lives in Connecticut with his wife and one-year-old son (who already has his own iPod).
AGENCY EXPERIENCE
Margeotes/Fertitta + Partners, Ogilvy & Mather
