Sacred Cow #1:
The object of every ad is to sell something.
Call it heresy, but we believe the marketing world is suffering from too much marketing.
We’re chasing customers so aggressively, we’ve ended up alienating them. No wonder direct mail is called junk mail. Email blasts are considered spam. And guerilla tactics are written off as graffiti.
Too much of what our industry creates either chases, harangues or interrupts the very people we’re trying to seduce.
At The Gate Worldwide, we think the era of the salesman is dead. We
see a future where companies learn that success comes not from selling
to customers, but by attracting them. 