Sacred Cow #4:
Ad agencies write ads, not books.
A couple of years ago, we wrote this ad for the agency.
It not only prompted thousands of hits on our website, it prompted one (very generous) offer to write a book.
That book is now available at fine bookstores everywhere. It's called Death to all Sacred Cows and it's published by Disney's Hyperion Books. Click on www.deathtoallsacredcows.com for details.
If you don't want to shell out twenty bucks to read it, we have written shorter-form think pieces. The topics are listed below, and you can read them for free simply by clicking on the title.